The key to successfully publishing content online is to have a clear and meaningful content strategy based on the company’s objectives and brand positioning. Understanding how to utilize blogging, videos, and short write ups to position a brand and to generate business is an essential skill for successful social media marketing. We create catchy and engaging content because we know that in social media we only have three seconds to engage with a potential customer. We strategically incorporate industry hashtags, daily hashtags, and unique hashtags to increase visibility and awareness.
If your marketing efforts go beyond social media marketing, we can also assist you with Google Ads.
Google Ads is Google’s advertising system that displays or advertises your business or anything you offer on Google’s search results. Advertisers bid on certain keywords for their clickable ads to appear in Google Search results.
In Community Management, the secret for a solid community is not the community itself, but the interactions within it.
Our mission in community management for your company is first and foremost to make the members feel that they belong. That’s why the secret formula for our success in social media is: Engagement + Belonging.
Genepsis Social is also a 24/7 monitoring service that looks after your online communities when you’re not. We switch on, so you can switch off.
Social Media Training
We also give company trainings to your marketing departments covering topics such as:
Understanding the benefits of social media
Goals and strategies
Establishing Key Performance Indicators (KPIs)
Identifying target audiences
Segmentation and targeting for social media marketing
Executing a social media audit
Influencer marketing is on the rise as many companies are realizing the power of influential voices, particularly in our increasingly social media driven world.
But there’s more to influencer marketing than just paying a YouTuber to say nice things about your brand or wearing your products.
Social media influencers are the new faces of digital marketing, but before hiring one, we can help with all of the particulars.
METRICS AND ANALYTICS (Making Sense of the Numbers)
Understanding your metrics and analytics reports from Facebook, Instagram, Twitter, and Google Analytics is our strength as we not only show what changes could be made, but we align these changes to meet your ROI for your digital marketing projects. Data Driven Marketing and Influencer Marketing are usually good suggestions we may recommend by interpreting your metrics and analytics reports.
How it works
Genepsis Social offers you a strategic marketing plan for your product or service, following five simple steps. We call our process the 5P's for a successful social media campaign:
Having a successful campaign, however, is not the end of the story. Marketers will need to measure how effective the campaign was, what worked, what needs to be adjusted, and in most cases, what was the Return on Investment (ROI). Will you get what you need by executing a social media metrics report or will an analytics report need to follow your campaign, as well? Genepsis Social has been growing and evolving with social media for the past 10 years and we know exactly how to make sense of the data we pull from Facebook, Twitter, Instagram, Snapchat, etc. Aligning your company’s KPI's with data driven marketing for example, is something we teach our clients once we have the 5P's fully implemented. We guarantee that once your project is in our hands your business becomes our business.
What We Do
Our social media services are scalable and customized to your specific needs. At our core, we are digital marketing strategists, and have a great passion for the research, insight, and creativity that goes into crafting a powerful social media strategy. Our strategies examine the very soul of a company or product and rely on deep research and analysis to find the right social media strategy that your internal team can effectively put into place with the budget and resources you have available. We also conduct social media audits and provide social media consultations for those who simply need a “sharp shooter” to find smart opportunities to advance their existing social media efforts, or a helping hand getting an initial social media marketing campaign started.
Contact us today. We look forward to establishing the first of many conversations.